ORA ITO What is a "virtual designer"? Ora Ito is the brand name of the designer Ito Morabito,born in 1977 in Marseille, France.  He got kicked out of design school after only a year and took matters into his own hands - first by working for an architect and then for the shoe designer Roger Vivier. He was only 21 when he decided to create fake products for real brands. He designed ‘ads' for a Louis Vuitton bag and a camouflage-patterned carrying case for a Mac laptop and launched them on the internet... as if they really existed. Pretty soon the big brands discovered his abuse of their name... and they loved it. This collection of imaginary items was viewed around the world and so emerged the very first virtual label. In contemporary Paris, he spends his days in his studio creating real products for an impressive range of clients. and now for Paco Jaanson bathroom..... www.ora-ito.com